![](https://cdn.myportfolio.com/612070365bd1b76b4b42c5668abafe83/1c7f8e34-65bf-4d7f-b912-0eab50a9d7c8_rw_3840.jpg?h=942163477c3cb05fb5426bb43073188d)
The inspiration for this advertisement was a wall clock that was created by Tree by Kerri Lee, a New York based artist who produces homemade children’s decor. After brainstorming various names Sprocket Fox, the Tick-Tock Clock was chosen as the most appropriate. Colors from within the clock were used throughout the design and created a muted color scheme. Tick-Tock Goes the Fox was chosen as the advertisement’s tagline.