The inspiration for this advertisement was a wall clock that was created by Tree by Kerri Lee, a New York based artist who produces homemade children’s decor. After brainstorming various names Sprocket Fox, the Tick-Tock Clock was chosen as the most appropriate. Colors from within the clock were used throughout the design and created a muted color scheme. Tick-Tock Goes the Fox was chosen as the advertisement’s tagline.
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